KATHERINE HOLLAND

Katherine Holland is the Chief Marketing Officer at Women Leaders in Sports, leveraging over 20 years of expertise in sports and entertainment marketing and management.

Most recently, Katherine was Executive Director of KC2026, the non-profit she helped establish after leading Kansas City’s successful bid to host the 2026 FIFA World Cup. Previously, as Director of Marketing and Sales for the Greater Kansas City Sports Commission & Foundation and WIN for KC, she built the organization’s first marketing department, significantly enhancing the city’s bid strategy and efforts to attract major events. This led to Kansas City being awarded the 2023 NFL Draft, as well as securing numerous major collegiate and national sporting events.

Katherine has built a successful career in sports and entertainment, specializing in negotiating and activating high-profile partnerships for top financial services companies such as American Express, JPMorgan Chase, and Visa. Her experience spans both the agency side, where she worked with Momentum Worldwide, and the property side, serving as Vice President of Partnership Strategy at the Madison Square Garden Company.

After 15 years working in New York City and San Francisco, Katherine returned to her hometown of Kansas City, MO to serve as Executive Director of the 2017 U.S. Figure Skating Championships. In 2022, she was recognized as one of the Kansas City Business Journal’s NextGen Leaders and remains an active alumna of both Central Exchange’s Emerging Leaders program and the Kansas City Chamber of Commerce Centurions program.

Katherine earned a BA in American Studies from Trinity College in Hartford, CT, where she played soccer. She later completed her MBA, with dual majors in Marketing and Communications/Media Management, at Fordham University in New York City.

[LinkedIn]